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Routley’s Bakery has been established for over 70 years and is a proud Australian owned Family Business. With Anne and Lawrie Routley and their 5 children all working together!

In February 2005, Routley’s Bakery acquired Hi-Lite Cakes and in August 2007 purchased Beaumonts Pies. Both companies are established and well known in Geelong, combining over 130 years of baking expertise.

You will find Routley’s products in a variety of places including:-

  • Business & Industry – providing products and service to corporate, Commercial and Industrial locations ranging from small canteens to Fine dining restaurants.

  • Health & Aged Care – catering for special needs in hospitals, Residential and aged care facilities.

  • Leisure – servicing sporting venues, convention & function centres as well as special events.

  • Defence & Government Departments – providing Army, Navy and Air force bases with fresh and varied products on a daily basis.

  • Retail – supporting cafes, milk bars, restaurants, hotels, caravan parks, general stores and providing Routley retail outlets for the public to buy and enjoy our well respected and loved products.​

We know our growth is due to the quality of our people and their determination to produce fine quality products and exceptional customer service


Nelson Place Williamstown – original Routley’s Store
(No longer operating)


Victor and Verna Routley first started Baking in 1947 in a small shop on Nelson Place, Williamstown.

Vic started working as a Baker at the cake shop.

Soon after he began working they purchased the shop and operated it together.

The working day began at midnight when they stoked up their big brick-lined “Scotch” oven, which they fired with wood or briquettes.

“We would put the pies in first when the oven was the hottest, then various types of cakes, finishing with the sponges,” Verna recalled.

In 1971, they sold out to their Son Lawrie and his wife Anne who have expanded the business to what it is today.

Lawrie and Anne still manage the daily operation of Routley’s along with their 5 children.

Today the business has grown to an extent that the HACCP certified, quality-controlled bakery in Geelong,

along with the great team of staff, produce an assortment of products 6 days a week.

Routley’s and their large crew of dedicated staff supply their own stores along with a range of wholesale customers, including many of Australia’s largest catering companies. You will find our product in cafés, restaurants, and food delis.

Our pies, bread, pastries and cakes tempt many customers a day.

We know our growth is due to the quality of our staff and their determination to produce fine quality products coupled with exceptional customer service.




Routley’s is a proud member of its local community and supports many local businesses, charities and sporting clubs with its fine products.



  • United Way Geelong

  • Royal Children’s Hospital

  • Food Bank

  • Salvation Army

  • Kids +

  • Uniting Care Concern

  • Williamstown Rotary Club

  • Pink Ribbon Breakfasts

  • Biggest Morning Tea

  • Barwon Health Foundation

  • Adopt a Family

  • Challenge for Kids

  • Local Churches and Charities

  • Cottage by the Sea

  • Local Primary Schools

  • Barwon Girl Guides

  • Geelong Hospital – Hot Chocolate Day

  • Good Friday Appeal

  • Australian Red Cross

  • Grace Mckellar Centre

  • CFA Geelong


- Family owned bakery -

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